Drawing a persuasive contrast.

Runoff elections are about choices – and in Justin Holland’s race, we had to make the choice easy and clear. Setting the scene at a local coffee shop with two neighbors talking about the election, we conveyed the key differences between our client and the opponent in a light and friendly touch – ultimately leaving the choice up to the listener.

Although we were far outspent on radio, Holland’s “Coffee Shop” spot helped us overcome the gap in funding and led to a 99-vote victory – one of the closest elections in the Texas runoff.

 

Justin Holland’s “Coffee Shop”
Radio

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