Winning hearts and minds.

In a wide-open, five-candidate race, how do you break ahead enough to win without a runoff? You need a big splash that convinces everyone you’re the person for the job. Robert Chody’s “Trust” employed the most impactful, poll-tested messaging and cinematic imagery to give voters a series of snapshots into the life of Robert Chody.

Our goal was that by the end of the ad, viewers would already view Chody as their sheriff. Targeting the highest propensity voters on digital and cable platforms, we measure the ad’s success by the election results: Chody won the race outright by 58% – besting the second place finisher by a remarkable 44 points.

 

Robert Chody’s “Trust”
TV / Digital

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