Swiftly turning the tide.

Keith Bell was an underdog candidate in a runoff against a well-funded former State Representative with almost universal name-ID among the conservative electorate. With only one chance to make our case, we needed a TV spot than accomplished more in 30 seconds that any we had previously produced.

By focusing on our opponent’s poor voting record and employing the visual theme of a Texas House member’s voting desk, we drew the viewer’s full attention to each piece of information and efficiently guided them through the contrasting stories without any distractions from the message. Keith ran right past his opponent to a resounding, upset victory.

 

Keith Bell’s “Strong” Ad
TV

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