When under relentless attack.

In a three-way race for the Republican nomination, the incumbent client was facing a barrage of tag-team attacks from the other two candidates hoping to knock us into a runoff. Unable to effectively punch in both directions without risking critical votes, to win outright we needed a message that firmly rallied conservatives behind us.

“Outnumbered” tied together the ideas that Rep. King was outmanned in both the campaign and as a rural legislator fighting against urban interests at the Capitol – but that his grit, resolve, and hard work is what makes King the best voice for his district. Voters circled the wagons for this tough conservative and Rep. King won the race in the first round.

 

Ken King’s “Outnumbered”
TV

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