Going on the offensive.

Sometimes you have to go on the offensive to take the field. It’s just a matter of doing it the right way. In this race, we faced defeat if our opponent, who had made a statement on the Pledge of Allegiance at stark odds with the values of the district, did not drop in the polls.

Using a well-known sticker image from Whataburger, John Wray’s “Indivisible” mailing drew a strong, unforgettable contrast with the opponent’s unpopular values. As a result, undecided voters broke our way 5 to 1 and sealed the fate of the race with a 6-point victory.

 

Direct Mail
John Wray’s “Indivisible”
Direct Mail
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