In case of relentless attack.

You need speed, mobility, and creativity to fight your way to victory. Produced in a single night just days before the election, Cindy Burkett’s “Slideshow” ad quashed every untrue negative attack against her in one swift, humorous parry.

From conception to on-the-air in 36 hours, “Slideshow” helped lift Burkett to a 12-point victory in the face of sharp adversity. Later, the idea was lifted and used by the Ted Cruz presidential campaign. We take it as a compliment.