Making an unforgettable impression.

Today, it’s easier than ever for people to tune out advertising. So you need a message that will reach your audience with a bang – sometimes literally. We asked: how do you introduce a tough, conservative, anti-Washington, pro-gun, pro-life, pro-border security, pro-jobs member of the Texas Legislature in a way no one will ever forget – and Charlie Geren’s “Cannon” was our answer.

Precisely targeted to voters across the most effective platforms, the ad raised our client’s “favorables” early and kept them there throughout the entire primary race. Every opposition attempt to portray Geren as anything except what he is: a strong, Texas conservative – fell on ears deafened by the blast.

Charlie Geren’s “Cannon”
TV / Digital