Telling an emotional story.

Big campaigns trying to reach an audience of thousands are often distant and impersonal – losing sight and failing to connect with people. You need emotional advertising that creates an intimacy with the reader.

Angie Chen Button’s family story of escaping oppression from Communist China is the quintessential tale of the American Dream. Combined with powerful imagery, Angie’s story made for some of the area’s most effective direct mail that many readers still remember years later.