Turning the opponent’s strength into a weakness.

How do you take the field when you’re overwhelmingly outspent and outgunned? With Linda Koop’s “Dear Carrier,” we turned the opponent’s $400,000 negative campaign against her with a humorous, one-of-a-kind call to action.

When the mail piece hit boxes, Koop’s fan page lit up with tagged images of the cut out carrier message taped to voters’ mailboxes. We even received a phone call from a voter reaching out simply to say that it was the best mailer she had ever received.

Nationally awarded “Best Mail Piece for a Republican Candidate,” “Dear Carrier” presented a unique, memorable message that played to the voters’ frustrations and positioned Koop as the positive choice in the midst of a highly negative campaign.