Winning hearts and minds.

Facing a well-known, experienced politician with virtually unlimited funding, Cody Harris’ biggest assets were his personal story and strong ties to the area. Cody was a perfect fit for his hometown rural House District. He grew up working the local fields and selling produce by the side of the road to help his struggling family get by. Countless locals shared those values and experiences and supported Cody because he was one of their own.

With hundreds of thousands spent against us, our challenge was creating a breakthrough ad with emotional storytelling and beautiful, native imagery that communicated that Cody’s story was that of the land itself. Against the odds, Cody soared to victory.

Cody Harris’ “Way of Life”
TV