Author Archive

Putting your best foot forward.

June 8, 2018

Putting your best foot forward.

Conservative Steve Allison has devoted his life to serving his community with the purest of intentions: making life better for his family and neighbors. Those closest to him know Steve as a solutionist – a man who sees problem and works relentlessly until it is solved. That idea became the center point of his winning campaign. He outlasted a field of six tough competitors.

With our extensive client onboarding process, we invest ourselves in learning the details of your life and story – so we can put your best foot forward and craft a personalized message that breakthrough the clutter of cookie-cutter campaigns. Every person is different and so is every campaign.

 

Direct Mail
“Steve Allison Intro”
Direct Mail
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When under relentless attack.

June 8, 2018

When under relentless attack.

In a three-way race for the Republican nomination, the incumbent client was facing a barrage of tag-team attacks from the other two candidates hoping to knock us into a runoff. Unable to effectively punch in both directions without risking critical votes, to win outright we needed a message that firmly rallied conservatives behind us.

“Outnumbered” tied together the ideas that Rep. King was outmanned in both the campaign and as a rural legislator fighting against urban interests at the Capitol – but that his grit, resolve, and hard work is what makes King the best voice for his district. Voters circled the wagons for this tough conservative and Rep. King won the race in the first round.

 

Ken King’s “Outnumbered”
TV

Swiftly turning the tide.

June 8, 2018

Swiftly turning the tide.

Keith Bell was an underdog candidate in a runoff against a well-funded former State Representative with almost universal name-ID among the conservative electorate. With only one chance to make our case, we needed a TV spot than accomplished more in 30 seconds that any we had previously produced.

By focusing on our opponent’s poor voting record and employing the visual theme of a Texas House member’s voting desk, we drew the viewer’s full attention to each piece of information and efficiently guided them through the contrasting stories without any distractions from the message. Keith ran right past his opponent to a resounding, upset victory.

 

Keith Bell’s “Strong” Ad
TV

Winning hearts and minds.

June 8, 2018

Winning hearts and minds.

Facing a well-known, experienced politician with virtually unlimited funding, Cody Harris’ biggest assets were his personal story and strong ties to the area. Cody was a perfect fit for his hometown rural House District. He grew up working the local fields and selling produce by the side of the road to help his struggling family get by. Countless locals shared those values and experiences and supported Cody because he was one of their own.

With hundreds of thousands spent against us, our challenge was creating a breakthrough ad with emotional storytelling and beautiful, native imagery that communicated that Cody’s story was that of the land itself. Against the odds, Cody soared to victory.

 

Cody Harris’ “Way of Life”
TV

Defining your brand.

August 18, 2016

Defining your brand.

Direct Mail
“PRO-”
Direct Mail

Making an unforgettable impression.

August 15, 2016

Making an unforgettable impression.

Today, it’s easier than ever for people to tune out advertising. So you need a message that will reach your audience with a bang – sometimes literally. We asked: how do you introduce a tough, conservative, anti-Washington, pro-gun, pro-life, pro-border security, pro-jobs member of the Texas Legislature in a way no one will ever forget – and Charlie Geren’s “Cannon” was our answer.

Precisely targeted to voters across the most effective platforms, the ad raised our client’s “favorables” early and kept them there throughout the entire primary race. Every opposition attempt to portray Geren as anything except what he is: a strong, Texas conservative – fell on ears deafened by the blast.

 

Charlie Geren’s “Cannon”
TV / Digital

Drawing a persuasive contrast.

August 15, 2016

Drawing a persuasive contrast.

Runoff elections are about choices – and in Justin Holland’s race, we had to make the choice easy and clear. Setting the scene at a local coffee shop with two neighbors talking about the election, we conveyed the key differences between our client and the opponent in a light and friendly touch – ultimately leaving the choice up to the listener.

Although we were far outspent on radio, Holland’s “Coffee Shop” spot helped us overcome the gap in funding and led to a 99-vote victory – one of the closest elections in the Texas runoff.

 

Justin Holland’s “Coffee Shop”
Radio

Winning hearts and minds.

August 15, 2016

Winning hearts and minds.

In a wide-open, five-candidate race, how do you break ahead enough to win without a runoff? You need a big splash that convinces everyone you’re the person for the job. Robert Chody’s “Trust” employed the most impactful, poll-tested messaging and cinematic imagery to give voters a series of snapshots into the life of Robert Chody.

Our goal was that by the end of the ad, viewers would already view Chody as their sheriff. Targeting the highest propensity voters on digital and cable platforms, we measure the ad’s success by the election results: Chody won the race outright by 58% – besting the second place finisher by a remarkable 44 points.

 

Robert Chody’s “Trust”
TV / Digital

In case of relentless attack.

August 15, 2016

In case of relentless attack.

You need speed, mobility, and creativity to fight your way to victory. Produced in a single night just days before the election, Cindy Burkett’s “Slideshow” ad quashed every untrue negative attack against her in one swift, humorous parry.

From conception to on-the-air in 36 hours, “Slideshow” helped lift Burkett to a 12-point victory in the face of sharp adversity. Later, the idea was lifted and used by the Ted Cruz presidential campaign. We take it as a compliment.

 

Cindy Burkett’s “Slideshow”
TV / Digital

Turning the opponent’s strength into a weakness.

August 1, 2016

Turning the opponent’s strength into a weakness.

How do you take the field when you’re overwhelmingly outspent and outgunned? With Linda Koop’s “Dear Carrier,” we turned the opponent’s $400,000 negative campaign against her with a humorous, one-of-a-kind call to action.

When the mail piece hit boxes, Koop’s fan page lit up with tagged images of the cut out carrier message taped to voters’ mailboxes. We even received a phone call from a voter reaching out simply to say that it was the best mailer she had ever received.

Nationally awarded “Best Mail Piece for a Republican Candidate,” “Dear Carrier” presented a unique, memorable message that played to the voters’ frustrations and positioned Koop as the positive choice in the midst of a highly negative campaign.

 

Direct Mail
“Dear Carrier”
Direct Mail
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