Digital Advertising

Effective, research-backed creative.

Did you know, one-third of online activity is spent watching video? In fact, over half a billion people are watching video on Facebook every day and more than 500 million hours of videos are watched on YouTube each day. Taking this into account, we produce 6-second video ads that are displayed across video capable platforms, placements, and external websites. Our clients achieve higher video viewability and completion rates with these short ads that deliver a quick punch.

Senator Kel Seliger was facing a 3-way primary election and brutal attacks from all sides. Our combined work for the campaign secured a sound victory without a runoff and our targeted 6-second digital ads on a variety of issues kept Senator Seliger at the forefront of nearly every conservative internet user’s mind.

Targeted coverage across the internet.

Display ads (also known as banner ads) are geo-targeted to the client’s district and shown at the top, side or bottom footer of websites. Here are a few examples of the various display ads we launched in 2018 to drive-up name ID and get out the vote.

All of these examples were a huge success, driving voters to the candidates’ websites and creating a strong digital “road sign” presence during the weeks of early voting and on Election Day.

Instantaneous response when you need it.

If you find a good message, why limit to mail or TV? We publish digital versions of our most potent campaign ads, reinforcing our messaging across platforms to ensure it reaches and sticks with as many targeted voters as possible.

When Cody Harris was faced constant bombardment from a significantly better-funded opponent who had run before, we crafted this short, simple video to echo our message in the mail. Harris emerged from election night with a 14-point victory.

When you need to act quickly to repel an attack, there is no faster medium than digital. In the past we waited days for a mailing to arrive, now we wait seconds.

Making sure they find you.

Search is the most persuasive form of online advertising. It’s the one time that the voter initiates the conversation, via their search query. Search ads are pay-per-click and highly effective and efficient. We use search to push our messages to voters who are actively seeking more information about a candidate and/or the candidate’s stance on a particular issue.