Direct Mail / Print Advertising

Success up and down the ballot.

June 8, 2018

Success up and down the ballot.

From the school board to the Governor’s Mansion, our business is winning campaigns of all sizes. Our organization is driven by overcoming the challenge of each race.

In the case of Criminal DA Jennifer Tharp, we faced three challengers in a county-wide primary race with a multi-candidate Congressional race dominating the top of the ballot. Employing strong images and good story appeal, this large, folded introductory mailing could not be ignored in the mailboxes and Tharp won her race outright.

 

Direct Mail
“Jennifer Tharp Intro”
Direct Mail
View back page »

When necessary, tactful responses.

June 8, 2018

When necessary, tactful responses.

Though he was endorsed by two statewide pro-life organizations, conservative Ernest Bailes’ opponent insisted on attacking his pro-life record – citing a false scorecard that the opponent had helped write herself!

This mail piece undercut the opposition’s key message by pointing out the glaring holes in their negative attack and by denouncing these types of political games, which the district rightfully abhors. Bailes won handily.

 

Direct Mail
“Scorecard”
Direct Mail
View back page »

Putting your best foot forward.

June 8, 2018

Putting your best foot forward.

Conservative Steve Allison has devoted his life to serving his community with the purest of intentions: making life better for his family and neighbors. Those closest to him know Steve as a solutionist – a man who sees problem and works relentlessly until it is solved. That idea became the center point of his winning campaign. He outlasted a field of six tough competitors.

With our extensive client onboarding process, we invest ourselves in learning the details of your life and story – so we can put your best foot forward and craft a personalized message that breakthrough the clutter of cookie-cutter campaigns. Every person is different and so is every campaign.

 

Direct Mail
“Steve Allison Intro”
Direct Mail
View back page »

Turning the opponent’s strength into a weakness.

August 1, 2016

Turning the opponent’s strength into a weakness.

How do you take the field when you’re overwhelmingly outspent and outgunned? With Linda Koop’s “Dear Carrier,” we turned the opponent’s $400,000 negative campaign against her with a humorous, one-of-a-kind call to action.

When the mail piece hit boxes, Koop’s fan page lit up with tagged images of the cut out carrier message taped to voters’ mailboxes. We even received a phone call from a voter reaching out simply to say that it was the best mailer she had ever received.

Nationally awarded “Best Mail Piece for a Republican Candidate,” “Dear Carrier” presented a unique, memorable message that played to the voters’ frustrations and positioned Koop as the positive choice in the midst of a highly negative campaign.

 

Direct Mail
“Dear Carrier”
Direct Mail
View back page »

Telling an emotional story.

August 1, 2016

Telling an emotional story.

Big campaigns trying to reach an audience of thousands are often distant and impersonal – losing sight and failing to connect with people. You need emotional advertising that creates an intimacy with the reader.

Angie Chen Button’s family story of escaping oppression from Communist China is the quintessential tale of the American Dream. Combined with powerful imagery, Angie’s story made for some of the area’s most effective direct mail that many readers still remember years later.

 

Direct Mail
Angie Chen Button’s “American Dream”
Direct Mail
View back page »

Putting you in the spotlight.

August 1, 2016

Putting you in the spotlight.

The average reader spends just 7 seconds reading a mail piece – so you need to connect and persuade almost instantly. We pride ourselves on producing mail that does just that.

In a heated re-election campaign, we needed to show the electorate the results of the incumbent’s steady, effective leadership at home. In this case, Representative Geren had succeeded in creating many jobs by attracting a new Facebook Data Center to his district.

By combining the most fascinating facts with compelling, native imagery, Geren’s “Facebook Like” presented our targeted audience with an ad that made them proud of their city and the leadership they had chosen.

 

Direct Mail
“Facebook Like”
Direct Mail
View back page »

Making the message personal.

August 1, 2016

Making the message personal.

The task at hand was clear: we had to substantially boost turnout in a low turnout school board race to win. Using a remarkable combination of local data-mining, geo-targeting, and digital printing we were able to produce a mail piece that targeted each voter by their closest elementary school.

By asking every voter to support their local school by voting for our candidate, we personalized the message and tapped into the great sense of neighborhood pride to mobilize the electorate. In the end, our candidate won with 66.4% of the vote in a very competitive three-way race and “The Bus That Stopped At Every School” won a national award for best direct mail in a local race.

 

Direct Mail
Tobi Jackson’s “The Bus That Stopped At Every School”
Direct Mail
View back page »

Connect with Us

800.342.6756 (Toll Free)
512.233.2712 (Fax)
info@murphynasica.com

Send Us a Message


  • Please prove you are human by selecting the Star.
  • This field is for validation purposes and should be left unchanged.