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Grassroots Director Stephanie Terek Named Partner at Murphy Nasica

January 31, 2019

FOR IMMEDIATE RELEASE
DATE: January 31, 2019
CONTACT: Craig Murphy
PHONE: 817-845-0111
EMAIL: craig@murphynasica.com

Grassroots Director Stephanie Terek Named Partner at Murphy Nasica

Murphy Nasica & Associates (MNA), one of the largest, winningest political consulting firms in the nation, today announced a new company partner: national Grassroots Director Stephanie Terek. As head of all MNA’s grassroots operations since 2015, Terek has overseen the firm’s field programs in 19 different states – managing thousands of canvassers who knocked on 4.5 million doors.

Terek’s outstanding field programs led to critical Republican victories in key Congressional, State Legislative, and Statewide offices across the nation. Terek has built a reputation as one of the most respected people managers in politics. Her skilled, personal approach to management has led to higher retention and consistently higher-performing canvassers across all of MNA’s campaigns.

“Stephanie’s ability to cultivate new talent and deliver meaningful results has brought the quality and efficiency of our field program to a new level,” said MNA Partner Matt Brownfield. “Her skill, grit, drive and experience are unmatched in politics, and we are blessed to have her as a partner.”

“I believe in what we do, and in creating and maintaining a vehicle to let empower field operatives to help elect excellent leaders at every level,” said Terek. “I am honored to be a partner and to lead Murphy Nasica’s effort to build field programs that are unmatched.”

Before joining MNA, Terek previously oversaw the field activism programs for Generation Opportunity. She also previously worked in the Florida House of Representatives and was a former Bush presidential appointee in the Office of the White House Liaison at the Labor Department. Terek earned her BA in Government-Policy from Patrick Henry College in Virginia and is active in her church and volunteer efforts.

Murphy Nasica & Associates is a full-service consulting firm with offices in Dallas, Austin, and Washington D.C. Its mission is to elect Republican candidates at every level of the ballot. First founded in Texas in 2013, Murphy Nasica has operated in 23 states. The firm’s work is currently nominated for 30 national Reed Awards from Campaigns & Elections Magazine.

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Sam Spahn Named New Partner at Murphy Nasica

January 31, 2019

FOR IMMEDIATE RELEASE
DATE: January 31, 2019
CONTACT: Craig Murphy
PHONE: 817-845-0111
EMAIL: craig@murphynasica.com

Sam Spahn Named New Partner at Murphy Nasica

Murphy Nasica & Associates (MNA), one of the largest, winningest political consulting firms in the nation, today announced a new company partner: Director of Operations Sam Spahn.

As MNA’s Director of Operations, Spahn manages the budgets of the company and its clients to streamline resource allocation, maximize ROI, and ensure efficiency. His business innovation and operational savvy have helped grow Murphy Nasica into the largest political consulting firm in Texas and the Southwest.

“Sam Spahn has been at the operational helm of our company through its largest period of growth,” said MNA Partner Matt Brownfield. “He is a good man, a trusted advisor, and an integral part of each and every one of our campaigns.”

Known for his friendly disposition, Spahn directs the human resources policy for MNA’s 33 employees. He also helps direct the William B. Travis Campaign Academy, MNA’s annual campaign school that has trained over 180 new and ongoing campaign operatives in the last two years alone.

“I am very excited and humbled to be a part of what Murphy Nasica has accomplished and what it continues to build,” said Spahn. “I look forward to our future successes as a company.”

Spahn is a graduate of DePauw University in Indiana, where he earned his Bachelor’s in Political Science and History. He also earned a Master’s in Public Affairs at the LBJ School at the University of Texas, and he previously served at the McCain Institute for International Leadership in Washington D.C. and in the office of Speaker of the Texas House.

Murphy Nasica & Associates is a full-service consulting firm with offices in Dallas, Austin, and Washington D.C. Its mission is to elect Republican candidates at every level of the ballot. First founded in Texas in 2013, Murphy Nasica has operated in 23 states. The firm’s work is currently nominated for 30 national Reed Awards from Campaigns & Elections Magazine.

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Director of Analytics Blake Reynolds Named Partner at Murphy Nasica

January 31, 2019

FOR IMMEDIATE RELEASE
DATE: January 31, 2019
CONTACT: Craig Murphy
PHONE: 817-845-0111
EMAIL: craig@murphynasica.com

Director of Analytics Blake Reynolds Named Partner at Murphy Nasica

Murphy Nasica & Associates (MNA), one of America’s largest political consulting firms, today named Blake Reynolds as its newest partner. Reynolds is a brilliant political scientist and statistician who built one of the most reliable political targeting and predictive models in the nation.

As Head of MNA’s Analytics department over the last six years, Reynolds has overseen the firm’s successful efforts in the areas of methodology and modeling; polling and research; database management; data analysis; and, analysis application design and programming.

During that time, Reynolds developed more than 40 different product quality models to predict and analyze voter behavior – including vote choice, turnout probability, and issue prediction. Additionally, Reynolds designed and built national individual voter-level models for every voter in the U.S. and has created and conducted more than 1,000 internal polling projects.

“In so many cases, Blake’s keen academic approach to strategy has made political theory a reality and elevated hundreds of candidates to victory,” said MNA Partner Ross Hunt. “With Blake on our team, we have the finest statistical mind in politics driving each of our campaigns.”

A political scientist first and foremost, Reynolds brings his expertise in predictive modeling, statistics and mathematics, methodology architecture, data analysis, and algorithm design to all of MNA’s races.

Before joining MNA, Blake earned his BA in Political Science at the University of Texas at Dallas. He is currently pursuing his Ph.D. in Political Science at the University of Wisconsin.

Murphy Nasica & Associates is a full-service consulting firm with offices in Dallas, Austin, and Washington D.C. Its mission is to elect Republican candidates at every level of the ballot. First founded in Texas in 2013, Murphy Nasica has operated in 23 states. The firm’s work is currently nominated for 30 national Reed Awards from Campaigns & Elections Magazine.

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Murphy Nasica Announces Creative Director Joey Parr as New Partner

January 31, 2019

FOR IMMEDIATE RELEASE
DATE: January 31, 2019
CONTACT: Craig Murphy
PHONE: 817-845-0111
EMAIL: craig@murphynasica.com

Murphy Nasica Announces Creative Director Joey Parr as New Partner

Murphy Nasica & Associates (MNA), one of the largest, winningest political consulting firms in the nation, today introduced their new company partner: Creative Director Joey Parr.

As MNA’s Creative Director, Parr has overseen the writing, producing, directing, and buying of all of the firm’s television, radio, mail, and digital advertising over the last five years.

Parr’s eye-catching, cinematic ads have helped shape the Texas political landscape. In the last year alone, he wrote, produced, and directed breakthrough TV and radio spots for state legislators Steve Allison, Ernest Bailes, Keith Bell, Dennis Bonnen, Charlie Geren, Cody Harris, Ken King, Lyle Larson, Chris Paddie, and Kel Seliger. Parr also produced the San Antonio Firefighters’ winning bilingual spots for ballot Props A, B, & C.

“Joey is a top-level strategist and a master of political TV,” said Craig Murphy. “Even when he knows the outcome of a massive campaign depends entirely on the TV spot he produces, Joey coolly delivers. He doesn’t react to the pressure, he applies it.”

Parr also pioneered the 6-second political spot – delivering quick, less-skippable jabs on digital platforms. His television and radio work is nominated for 14 national awards from Campaigns & Elections Magazine. A client once called him “the Spielberg of political advertising.”

“Our candidates’ success determines the success of millions of Americans,” said Parr. “As a new partner at Murphy Nasica, I look forward to helping our nation’s best leaders achieve their vision for the future.”

Parr is a graduate of Texas Christian University, where he earned his Bachelor’s in Political Science and Radio/TV/Film. Parr also earned a Master’s in Public Affairs at the LBJ School at the University of Texas and previously served as a Chief of Staff in the Texas House of Representatives. Parr’s independent films have been featured at film festivals across the country.

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Talking directly to the voter.

June 8, 2018

Talking directly to the voter.

Helping candidates connect with voters is our top priority and personalized digital video messages are the best way to introduce voters to the candidate’s face, voice, and mannerisms in a dynamic, accessible format.

For Chris Paddie’s reelection campaign, we filmed short videos that spoke to the biggest issues in the race and, anticipating our opponents’ negative attacks, filmed early rebuttals so we could be ready to respond instantly when the time came – as it did. The voter response was fantastic and Paddie dominated the polls, beating his opponent by 28 points.

 

Winning hearts and minds.

June 8, 2018

Winning hearts and minds.

Facing a well-known, experienced politician with virtually unlimited funding, Cody Harris’ biggest assets were his personal story and strong ties to the area. Cody was a perfect fit for his hometown rural House District. He grew up working the local fields and selling produce by the side of the road to help his struggling family get by. Countless locals shared those values and experiences and supported Cody because he was one of their own.

With hundreds of thousands spent against us, our challenge was creating a breakthrough ad with emotional storytelling and beautiful, native imagery that communicated that Cody’s story was that of the land itself. Against the odds, Cody soared to victory.

 

Cody Harris’ “Way of Life”
TV

Ross Hunt’s Ballot of Success

September 19, 2017

Alumnus Receives Claremont Institute 2017 Lincoln Fellowship

Date Published: Sept. 13, 2017

Before co-founding one of the nation’s most recognized conservative consulting agencies in the Lone Star State, alumnus Ross Hunt, PhD ’16, withdrew from his doctoral studies at the University of Dallas, shelving his dissertation on the verge of graduation — to return nearly a decade later.

As one of 14 recently announced Claremont Institute Lincoln Fellows, Hunt now joins the ranks of some of the nation’s most influential professionals working in politics. The Claremont Institute’s Lincoln Fellowship provides a forum for discussion, collaboration and insight into how the conservatism, statesmanship and political thought of America’s founding should help guide today’s policymakers, bringing together some of the country’s most prominent young professionals working in politics, policy, journalism and law.

“There were a lot of early mornings,” recalled Hunt, reflecting on his return to UD in 2016 to complete his dissertation on “Cyropaedia” (meaning the “Education of Cyrus”) by the ancient Greek philosopher Xenophon of Athens, thereby earning his doctorate in political theory from the Braniff Graduate School of Liberal Arts Institute of Philosophic Studies (IPS).

“One of the greatest gifts I gained from my education at UD was a perspective in political theory that provides a foundation and framework for our firm’s application of statistical prediction,” said Hunt, after paying tribute to his UD education and mentors Leo Paul de Alvarez, professor emeritus of politics, and Tom West, professor of politics (now director and senior fellow at the Claremont Institute).

In 2009, with classmate Matthew Larry Brownfield, MA ’08, Hunt co-founded Nasica Consulting (named after the Roman statesman Publius Scipio Nasica), and the pair began running legislative campaigns for conservative candidates throughout the state. Hunt and Brownfield’s partnership grew over the years as they tallied up win after win in Texas’ heated political furnace, finally evolving into Murphy Nasica & Associates in 2013.

Almost immediately after its founding, Murphy Nasica & Associates became the largest and most successful political consulting firm in the state, campaigning and consulting for prominent politicians in Texas and across the country, with clients such as Texas House Speaker Joe Straus, Governor Greg Abbott and the California Republican Party.

Among his many accomplishments, Hunt directed the invention of statistical models of voter turnout and political opinion that were instrumental in securing the Republican majority in the Texas State Legislature, aided in the elimination of a Democratic supermajority in the California State Legislature in 2014 and supervised the development of political campaigning applications, including the award-winning canvassing app Cyrus Mobile (named after Xenophon’s fictional biography of Cyrus the Great).

“Having an understanding of the principles that underlie the political regime makes it possible to predict and grasp outcomes that can never be understood by traditional polling models,” said Hunt. “Only by recognizing which political ends and principles are not subject to deterministic calculation is it possible to intuit the limits of statistical modeling.”

In 2016, Murphy Nasica & Associates grew to 38 employees, collaborating on 151 campaigns for Republican candidates and conservative action groups in 15 different states. According to Hunt, they project running anywhere between 200 to 250 campaigns in the next year.

“We’ve already begun gearing up for the Texas primaries,” said Hunt. “The campaign I run never really ends.”

The only political campaign consultant to earn this year’s prized fellowship, Hunt remains a pioneer among his colleagues. 2017 Lincoln Fellows include writers and editors for the The New York Times, Weekly StandardAmerican Conservative and Conservative Review, senior staffers for Senators Tom Cotton (R-AR) and Rob Portman (R-OH); as well as current and former policy experts from The Heritage Foundation and Texas Public Policy Foundation.

“Claremont has always prided itself in finding the best and brightest rising conservatives and providing them with a firm understanding of the enduring truths articulated in the Declaration of Independence,” said Claremont Institute President Michael Pack.

The Claremont Institute was founded in 1979 by students of Professor Harry Jaffa, with the goal of studying and teaching the principles of the American Founding to the next generation of conservative leaders.


To learn more about the Claremont Institute Lincoln Fellowship, visit www.claremont.org.
Discover the University of Dallas Institute for Philosophic Studies at udallas.edu/phd.

Drawing a persuasive contrast.

August 15, 2016

Drawing a persuasive contrast.

Runoff elections are about choices – and in Justin Holland’s race, we had to make the choice easy and clear. Setting the scene at a local coffee shop with two neighbors talking about the election, we conveyed the key differences between our client and the opponent in a light and friendly touch – ultimately leaving the choice up to the listener.

Although we were far outspent on radio, Holland’s “Coffee Shop” spot helped us overcome the gap in funding and led to a 99-vote victory – one of the closest elections in the Texas runoff.

 

Justin Holland’s “Coffee Shop”
Radio

Going on the offensive.

August 1, 2016

Going on the offensive.

Sometimes you have to go on the offensive to take the field. It’s just a matter of doing it the right way. In this race, we faced defeat if our opponent, who had made a statement on the Pledge of Allegiance at stark odds with the values of the district, did not drop in the polls.

Using a well-known sticker image from Whataburger, John Wray’s “Indivisible” mailing drew a strong, unforgettable contrast with the opponent’s unpopular values. As a result, undecided voters broke our way 5 to 1 and sealed the fate of the race with a 6-point victory.

 

Direct Mail
John Wray’s “Indivisible”
Direct Mail
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