Digital Copywriter

Are you a highly skilled wordsmith with a passion for politics and the power of persuasive messaging? Do you thrive in a fast-paced and dynamic work environment, crafting compelling copy that captivates audiences and drives action? If you have a strong command of written communication and an understanding of political persuasion, we want you to join our team as a Digital Copywriter!

As a Digital Copywriter at our leading political campaign management firm, you will play a pivotal role in shaping the narrative and impact of our digital marketing initiatives. You will collaborate closely with our Digital Team to create persuasive and engaging copy that accompanies social and digital ads, crafts landing page content to drive conversions, and designs email campaigns aimed at fundraising or activating our audience to take action.

Responsibilities:

• Copywriting for Digital Ads: Develop persuasive and attention-grabbing copy that complements our social media and digital ad campaigns. Craft compelling messages that resonate with specific target audiences and drive them to take action.
• Landing Page Copy: Write clear and compelling copy for landing pages that encourage user engagement and conversions. Employ persuasive language to encourage sign-ups, donations, and other desired actions.
• Email Campaigns: Create impactful email content for fundraising and audience activation. Utilize your political persuasion expertise to craft messages that resonate with our supporters and inspire them to contribute to the campaign’s success.
• Political Persuasion: Apply a deep understanding of political persuasion techniques to shape messaging that aligns with the campaign’s objectives and resonates with diverse audiences.
• Collaboration: Collaborate effectively with the Digital Team, Graphic Designers, and other stakeholders to ensure the integration of copy and design elements for cohesive and compelling campaigns.
• Message Testing: Assist in conducting A/B tests and analyzing performance data to optimize copy and improve campaign results.
• Brand Consistency: Ensure that all copy aligns with the campaign’s overall branding and messaging strategy.
• Content Editing and Proofreading: Review and edit content for accuracy, clarity, and consistency, adhering to the firm’s high-quality standards.

Requirements:

• Copywriting Experience: We’re willing to train, but please provide any previous copywriting experience and examples you may have.
• Strong Written Communication: Excellent written communication skills, with the ability to create engaging and impactful copy that resonates with diverse audiences.
• Digital Marketing Awareness: Familiarity with digital marketing channels and best practices, including social media, email marketing, and landing page optimization.
• Attention to Detail: Meticulous attention to detail and the ability to proofread and edit copy to ensure accuracy and consistency.
• Political Awareness: A keen interest in politics and a general understanding of political issues and the current political landscape.
• Collaborative Spirit: A team player who thrives in a collaborative environment, working seamlessly with cross-functional teams.
• Time Management: Excellent time management skills, with the ability to meet tight deadlines and manage multiple projects simultaneously.
• Adaptability: The flexibility to adjust copy and messaging based on shifting campaign priorities and objectives.

If you are a creative and politically savvy wordsmith who can craft persuasive copy that drives action, we invite you to apply for the Digital Copywriter position. Please email conway [a] murphynasica.com with your resume and a brief cover letter to apply.